About us


The Road Ethics Project is a nonprofit company which addresses the ethical crisis of high levels of road deaths and injuries in South Africa and the SADC region, by sparking conversations and changing minds to save lives.

Central Focus

Enhance ethical literacy through talking about ethical road design and use and crashogenic* 
 road traffic systems.

Instil a Vision Zero approach to road deaths, especially in high-use transport modes (eg: minibus taxis, scholar transport, pedestrian travel).

Challenge social acceptance of dangerous behaviour, unsafe vehicles and ineffective road design.

Focus special attention on poor and vulnerable road users.

Align all parts of society to the Safe System road safety model.
[Randall, 2019]


Approximately 60 million people in South Africa, with a secondary focus on 350 million people in the SADC region.
The Founders
Current Directors
Honorary Advisory Panel
Co-Founder - Lee Randall
Dr Lee Randall, founder of the Road Ethics Project, is an occupational therapist who graduated from Wits University and obtained her Master’s in the United States. After working with road crash survivors for more than three decades she completed her PhD through the Steve Biko Centre for Bioethics with a focus on road safety and the minibus-taxi industry. As a road ethicist, she is passionate about enhancing people’s ethical literacy and advancing the Vision Zero philosophy, which views road deaths and serious injuries as unacceptable. Lee’s “wingmen”, co-directors Eugene and Thami, were both instrumental in her study.
Co-Founder - Thami Radebe

Thami Radebe was a diversity and disability consultant with a Bachelor’s degree in communication science and a certificate in marketing management. He first became interested in ethical road use after assisting Lee Randall with her PhD as a fieldworker and translator. He joined the Road Ethics Project with the intention of helping others to understand the importance of ethical road use; that it is possible that they become better and ethical road users by changing their mental attitude – a choice often neglected with devastating consequences as lives are lost or people acquire disabilities.

Thami passed away unexpectedly in March 2021 due to a brain tumour. We feel his loss keenly in the Project and offer condolences to his loved one

Co-Founder - Eugene Herbert

Eugene Herbert started his career in the motoring industry and is the owner of a risk management company and a  seasoned motoring journalist with his own publishing brand. Over the years he gained an abundance of insight into vehicles and drivers, which he used to establish his company, Risk Administrative Consultants which evolved into  a dedicated,  multifaceted training company carrying the brand  MasterDrive

Eugene sits on the board of several non-profit organisations, namely, the Road Safety Foundation, National Road Safety Partnerships ( an affiliate of GRSP Geneva), and the Safe Drive Africa Foundation. He also brings his wealth of knowledge to the Road Ethics Project.

Dr Lee Randall
Lee is an occupational therapist who has worked in South Africa, the USA (where she obtained her Master’s degree) and New Zealand. After working with road crash survivors for more than three decades she completed her PhD through the Steve Biko Centre for Bioethics with a focus on road safety and the minibus-taxi industry.

As a road ethicist, she is passionate about enhancing people’s ethical literacy and advancing the Vision Zero philosophy, which views road deaths and serious injuries as unacceptable. She offers training on the Safe System model and coined the term ‘crashogenic’ to describe dysfunctional systems which produce road crashes rather than safe mobility for all.
Eugene Herbert
Eugene has spent his career in the motoring industry and owns a multifaceted risk management and driver training company, MasterDrive, which is over two decades old. He is also a seasoned motoring journalist with his own publishing brand.

Over the years he has gained a wealth of insight into vehicles and drivers, which he brings to our Project. A committed philanthropist, Eugene is on the board of several nonprofit organisations including the Road Safety Foundation and the Safe Drive Africa Foundation, and he is currently the chairperson of the Road Safety Partnership SA (RSP SA), an affiliate of the Global Road Safety Partnership based in Geneva.


Natasha Frank

Tash has years of experience in Human Capital, having worked in recruitment, business support, and organisational effectiveness with a specialized focus on learning and development. She holds a professional designation as a Career Development Practitioner and her experience with Young Talent Development – especially in relation to students – makes her acutely sensitive to the high cost of road deaths and injuries amongst youth.
A registered psychometrist with the Health Professions Council of South Africa, Tash uses objective measures,  narrative techniques and experiential learning to foster emotional literacy, supporting people to get to know themselves and their thinking patterns. This in turn helps them make informed decisions which bring out the best of who they are – whether in workplaces or on the roads.

Kate Elliot

A non-practising attorney, Kate runs the nonprofit called Right to Repair South Africa which has helped win South African vehicle owners the right to use any repair workshop, rather than being tied to a particular one by their warranty. She does a great deal of educating of both consumers and industry, in relation to the guidelines provided by the Competition Commission. In this way, she focuses attention on the importance of responsible ownership and the need to maintain vehicle safety and roadworthiness.
Kate’s previous work experience was in a boutique law firm in Cape Town, where she gained a wide range of legal experience including in the field of mediation. Her strong advocacy skills and passion for road safety make her very suited to our cause, nicely rounding out the Road Ethics Project’s team of directors.

Ari Seirlis - Disability sector

Our relationship with Ari goes back to 2019, when he was the inaugural winner of our annual Road Heroes Award (*). He is a well-known disability rights activist and thought leader and is the former CEO of the QuadPara Association of South Africa (QASA). He was the visionary behind QASA’s road safety activities, including the highly visible ‘Buckle-up – we don’t want new members’ campaign, run on national highways during the festive season. He played a role in a United Nations movie on road safety, shot in New York and South Africa, and had an opportunity to meet with Christopher Reeve who acted the role of Superman prior to sustaining a spinal cord injury which resulted in quadriplegia.

Though Ari’s own disability stems from a diving accident he has a great empathy for crash survivors and their families and is a highly persuasive speaker on disability prevention strategies. An eloquent writer with a mischievous sense of humour, he has recently acceded to numerous requests that he write his autobiography. The Road Ethics Project has already benefited from his business acumen and wisdom in relation to NGO development, and we look forward greatly to his further input.

(*) Due to Covid-19, the Award was suspended during 2020 and 2021 and will re-launch as the Thami Radebe Road Heroes Award in 2022.

Tanya Fosdick - Transport and road safety sector

UK-based, Tanya has spent nearly two decades working as a transport consultant and road safety researcher, currently as research director at Agilysis and principal research associate at Road Safety Analytics. She specialises in translating complex evidence into practice and is skilled at bridging the gap between academics and road safety practitioners. She has led strategy reviews for road safety partnerships in the UK and helped assess the British Road Safety Statement and the road safety performance of the Coalition Government. She is a keen proponent of Vision Zero and the Safe System model, being able to convey these in clear ways to a wide range of audiences.

Tanya has a special interest in topics like the safety of young drivers and motorcyclists. Given the severe impact of road trauma on young South Africans we know she will have a great deal of wisdom to offer the Road Ethics Project in relation to this and other issues.

Advocate Ané Smit  - Legal sector

Anè is an exceptionally passionate and motivated advocate with 20 years of experience in insurance and personal injury law. As a practicing advocate and member of the Gauteng Society of Advocates she is often at the coalface of Road Accident Fund cases and knows only too well the devastating impact road trauma has on individuals and families. This includes both human and financial costs, as well as broader societal costs, with compensation claims only able to address these to a very limited extent.

Given that Anè’s early career was spent working on merits and quantum investigations at the Road Accident Fund, she brings a wealth of knowledge of the legal and policy framework which dominates South Africa’s post-crash care system. Like the directors of the Road Ethics Project, she is committed to doing what it takes to reduce crashes and their consequences. Her insights and perspectives will add great value to our work and we really look forward to getting her input on our campaigns and activities.

Mthandazo Khumalo  - Youth and education sector

Mthandazo is deeply involved with youth and the educational sector, serving as executive director of the inspiring NGO, Phakamani Young Minds Academy, in Freedom Park on the edge of Soweto. He is an emerging researcher of contemporary development processes occurring across the global village and is passionate about achieving the United Nation’s Sustainable Development Goals by 2030, including attaining the road safety targets within them. He is also deeply committed to the African Union’s Agenda 2063, having a particular empathy for people living in dire poverty and hoping to inspire young people to be active catalysts for change. He participates in a wide range of organisations including the World Youth Alliance and is a Youth Power Champion.

As he is currently busy with his PhD in development economics and international development, Mthandazo has warned us his time is very limited and we’ve promised to call on him sparingly. However, we know that he will be an excellent sounding board when it comes to the Road Ethics Project shining a spotlight on young people’s travel realities and road safety needs.

Darryl Poonan - Financial sector

Darryl lost both his parents in a car crash when he was 22 and 10 years later lost his nephew in the same manner. He regards the opportunity to serve on the Road Ethics Project board as a fulfilment of a passion to make a difference with regard to road safety in South Africa and beyond.

He holds an MBA from Henley and is a seasoned banking executive with over 25 years in the industry. His banking and life experience runs deep into the African continent where he has accumulated valuable lessons, networks and insights. He has also travelled extensively outside of Africa and lived in Ghana and New Zealand.

A single father of his 12-year-old son, he is one of just 3% of fathers in South Africa who have achieved primary residence custody. In his spare time, he is an enthusiast behind his camera lens and finds a deep connection with nature, mostly in Kruger National Park. He is also a voice over artist in training and enjoys producing audio books in his home studio.

Ingrid Schwabe -  NGO and civil society sector

Ingrid could write a book about her varied experiences in the NGO and civil society sector in South Africa and beyond, providing her with a valuable network she has already started sharing with the Road Ethics Project. She has a passion for humanity and the conservation of our planet, subscribing to the principles of the World Future Council (WFC) with its vision of a healthy and sustainable planet featuring just and peaceful societies. Having a daughter with severe physical disability, she also supports the Zero Project which aims to achieve zero barriers to entry for people with disabilities. She previously worked with the National Council for the Aged and set up a Stroke Support programme, and she continues to actively support civil society initiatives which match her value system.Her hobbies and interests include music, theatre, Eastern religions and cooking, amongst many others.

Modise Mogotsi - Health and rehabilitation sector

Modise is an occupational therapist by background and holds a Masters degree in public health obtained at Umeå University in Sweden – the country which is the birthplace of the Vision Zero road safety philosophy! He’s now busy with his MBA and has built up a range of experience in roles like research, lecturing, consulting, editing, marketing and small business management.

Between his occupational therapy work and his consultancy, Mphodise Lifestyle, he has a multifaceted focus including mental health and attention deficit disorder, financial literacy, transportation and use of technology to enhance human performance. As a member of ISOQOL, the International Society for Quality of Life, he has a vision of safe and enjoyable mobility for all. He sees his involvement in the Road Ethics Project as opportune and we know he’ll bring valuable perspectives to our campaigns and activities.

On the personal side, Modise enjoys an energetic lifestyle with his family and his myriad hobbies include martial arts (as participant and judge), volleyball, chess, cycling, hiking, reading and cooking.